School of Engineering and Technology, (SET)
 
AT71.03 : E-Business Development and Technology  3(3-0)
 
Course objectives:

To provide students with an overview of the key concepts, strategies, business models, and technologies behind E-business/E-commerce. The course will address the opportunities and challenges of doing business on the Internet, and the challenges of introducing e-business techniques into existing organizations. Essential global issues related to E-Business will be covered.
 
Learning Outcomes:

Introduction to Electronic Business. Retailing in E-Business. Internet Consumers and Market Research. Advertisement in E-Business. E-Business for Service Industries. Business-to-Business (B2B). E-Commerce Strategy and Implementation. Electronic Payment Systems. Applications and Infrastructure for E-Business. Global Issues. Electronic Government.
 
Pre-requisite(s):

None
 
Course Outline:
I.          Introduction to Electronic Business
1.     Electronic Business Terms
2.     Benefits and Limitations
3.     Business Models
4.     Driving Forces and Impacts

II.        Retailing in E-Business
1.     Direct Marketing
2.     Internet Shopping
3.     Online Purchase Decision Aids
4.     Online Customer Service

III.       Internet Consumers and Market Research
1.     Consumer Behavior Model
2.     Demographics of Internet Users
3.     Market Research for E-Business
4.     Intelligent Agents for Consumers

IV.       Advertisement in E-Business
1.     Advertisement Methods and Strategies
2.     Push Technology and Intelligent Agents
3.     Economics and Effectiveness of Advertisement

V.        E-Business for Service Industries
1.     Travel, Employment, Real Estate, and Stock Trading Services
2.     Online Publishing
3.     Knowledge Dissemination
4.     Online Banking and Personal Finance

VI.       Business-to-Business (B2B)
1.     B2B Models
2.     Sell-side Marketplaces
3.     Sell-side Intermediaries
4.     Buy Side: e-Procurement
5.     Collaborative Commerce
6.     E-Marketplaces and B2B Exchanges
7.     B2B Support Services

VII.     E-Business Strategy and Implementation
1.     Strategic Planning Framework
2.     Strategy Initiation
3.     Strategy Formulation
4.     Strategy Implementation
5.     Strategy Assessment
6.     E-Business Failures

VIII.    Electronic Payment Systems
1.     E-cards
2.     E-cash and Payment Card Alternatives
3.     E-Checking
4.     E-Billing

IX.       Applications and Infrastructure for E-Business
1.     Internet, Intranet, Extranet
2.     E-Business Architecture
3.     E-Business Applications
4.     Storefront Development
5.     E-Business Security

X.        Global Issues
1.     International Issues
2.     Cultural Issues
3.     Legal Issues
4.     Taxation

XI.       Electronic Government
1.     Government-to-Citizens
2.     Government-to-Business
3.     Government-to-Government
4.     Government-to-Employees
 
 
Learning Resources:

Textbook:
K. C. Laudon and C. G. Traver:
E-Commerce: Business, Technology, and Society, Pearson, 2009.
 
Reference Books:
G. P. Schneider:
E-Business (8th Ed.), Course Technology, 2009.

E. Turban, J. Lee, D. King, J. McKay, and P. Marshall:
Electronic Commerce: 2008 (5th Ed.), Prentice Hall, 2008.
 
Journals and Magazines:
Quarterly Journal of Electronic Commerce
Electronic Commerce Research and Application Journal
International Journal of Electronic Business
International Journal of Electronic Commerce
International Journal of Electronic Finance
Journal of Electronic Commerce in Organizations
Journal of Organizational Computing and Electronic Commerce
Communications of ACM
Information Systems Research
MIS Quarterly
Electronic Markets
 
 
 
Evaluation Scheme:
The final grade will be computed from the following constituent parts: 

Mid-semester exam (25%),
Final exam (30%),
Assignments (15%) and
Project (30%)

Closed-book examination is used for both mid-semester and final exam.
 
Instructor(s):
SECTION NAME