School of Engineering and Technology, (SET)

Effective product design and development process is necessary for a company to be competitive in a market. The objective of this course is to provide students knowledge on a systematic approach for product design and development process. In this course, the students will learn and practice how to design products systematically in team environment.

The students on the completion of this course would be able to:
         analyze products offered in a market for their effectiveness
         develop a mission statement according to identified business opportunity
      apply knowledge learned systematically for the design and development of a product.

None

I.          Importance of Product Development
1.         Introduction
2.         Product Development Strategies
3.         Development Processes and Organizations
 
II.        Product Concept Development
1.         Mission Statement
2.         Customer Need Assessment
3.         Product Specifications
4.         Quality Function Deployment (QFD)
5.         Concept Generation
6.         Concept Selection
 
III.       System Level Design for Product Development
1.         Process Driven Design
2.         Product Architecture
3.         Industrial Design
4.         Design for manufacturing
5.         Prototyping
6.         Economics of Product Development Projects
1.         Creating strategic canvas
2.         Developing mission statement
3.         Designing questionnaires   
4.         Identifying customer needs
5.         Identifying product specifications
6.         Building QFD
7.         Generating concept

No designated textbook, but class notes and handouts will be provided.

1.     K.T. Ulrich, and S.D. Eppinger, Product Design and Development, 5th Edition McGraw-Hill, 2011
2.     H. W. Stoll, Product Design Methods and Practices, Marcel Dekker, 1999
3.     M. L. Shillito, Advanced QFD Linking Technology to Market and Company Needs, John Wiley&Sons, 1995
         Rapid Prototyping Journal, Emerald
         Journal of Engineering Design, Taylor and Francis
         Journal of Mechanical Design, The American Society of Mechanical Engineers
         Journal of Intelligent Manufacturing, Springer
         CIRP Annals, Elsevier
         Design Studies, Elsevier
Lectures and discussion: 25 hours
Presentations: 10 hours
Laboratory sessions: 45 hours
Group meeting outside classroom: 40 hours
Self-study: 50 hours
This is a participant centered learning course that the students actively involve. Lecture materials include, but not limit to, slides, case study, games, interesting animations, and videos. Most of the lecture sessions contain discussion and students are encouraged to participate actively in the discussion. To increase understanding on the subject, the students are required to do literature reviews, group project, and presentations. The literature reviews are the individual assignments. The group project is for the students to develop and practice several skills including, but not limited to, decision making, problem solving, communication, critical thinking, negotiation, conflict resolution, and teamwork. Presentations are a part of the project and assignments for personal development and knowledge sharing.
The weight distribution for calculating the final grade is as follows:
 
Final examination 30%
Group project 40%
Individual assignments 10%,
and class participation 20%
 
The examination is closed book.
 
An “A” would be awarded if a student can demonstrate clear understanding of the knowledge learned in class as well as from literature reviews, can apply the knowledge appropriately in the project, and actively involve in class discussion.
 
A “B” would be awarded if a student can understand the basic principles of the knowledge learned in class and from literature reviews, can apply the knowledge in the project, and participate in class discussion.
 
A “C” would be given if a student shows partial understanding of the basic principles of the knowledge learned in class and from literature reviews, needs much guidance to apply the knowledge in the project, and is quiet during class discussion.
 
A “D” would be given if a student shows lack of understanding of the knowledge learned in class and from literature reviews, cannot apply the knowledge properly in the project, and does not participate in class discussion.
SECTION NAME
A Dr. Pisut Koomsap